Say you develop a marketing and sales plan, implement it, then at the end of the year you’ve hit your numbers: great news! But do you have any real idea why those sales came through? Do you know which decisions paid off and which should be abandoned next year?
AVORA, the enterprise analytics platform powered by native machine learning technology, today announced it has raised $6.5m (£5.1m) in a Series A funding round led by Albion VC and existing investor Crane.
Read the full case study on why eSynergy Solutions selected AVORA to help them better understand their data, accelerate growth and demonstrate ROI.
By consuming more and more data, companies will discover more valuable insights and react faster to dynamic markets. Wrong. That’s mistake number one. If the data isn’t relevant and...
This also the perfect time to plan for the next 12 months and beyond. Specifically, we are looking at how marketing teams can leverage all the data they’ve gathered to catapult themselves ahead of all competitors in 2019.