Adtrak’s success resulted in exponential growth so that data processing and reporting varied from client to client. Accounts resided on different systems, suppliers stipulated specific reporting requirements, and there was a dependency on spreadsheets and manual data processing to generate reports. The result was a multitude of data points, data feeds and no uniform method of reporting.
The agency wished to transform their reporting process to better demonstrate value to their clients and reduce the workload associated with report generation. They sought a platform capable of ingesting and aggregating data from numerous disparate data sources that could standardise the analysis process to ensure marketing performance was monitored, measured and reported in a consistent way.