The platform was rolled out across the company in 2017, with all 130 staff trained on how to use the solution. Currently the solution is being used predominantly by account managers to monitor data and report to clients although the company envisages it being used collaboratively in the future both internally and with clients.
Adtrak staff are now actively engaged with the platform, exploring the Card Builder feature to query data in multifarious ways. Using the drop down menus, users can select metrics and specify data ranges, add formulas, name the card and choose which client/staff dashboards to add it to. This has allowed the management team to optimise how performance data is reported to clients.