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Marketing Analytics2021-01-15T13:57:41+00:00

Marketing Analytics

AI insights to reduce your customer acquisition costs.

Avora finds issues in your marketing campaigns before spend is wasted or you start to lose out on traffic, conversions or revenue. Anomaly detection finds problems and root cause analysis uncovers underlying drivers in seconds.

  • Why is traffic down? Find underperforming channels or campaigns quickly before you waste spend and miss your revenue targets.
  • Identify if users from a particular segment, specific categories or marketing channels are driving lower conversion rate.

  • What devices have been unable to check out? Find issues for users on particular devices or browsers or other causes of different experiences that are preventing conversion

  • Which marketing channels are performing best? In-flight tracking and analysis allows you to better invest in channels and campaigns that perform well and reduce spend in poor performers. Avora customers achieve 10-20% reduction in customer acquisition costs.

Anomaly Detection

Anomaly Detection

No need to sift through metrics, Avora’s anomaly detection will find unknowns in your data that is preventing your conversions or damaging retention.

Root cause analysis

Cut time analysing your data with root cause. Root cause will tell you precisely how to drive growth, increase conversions and which channels to focus on

Root Cause Analysis

Continuous forecasting

Quickly understand how your changes will affect your growth. Our forecasting will take in to account your seasonality and give you confidence in your decisions.


It’s like having another analyst working for you. We will deliver insights to you when and where you need it via email, Slack and Teams allowing your team all to be focussed on what matters


Slack & Microsoft Teams Integration


Unlike any other solution, Avora were able to demonstrate clear and rapid return on investment.

Emilio Otermin, Senior VP Technology and Operations, HBO Latin America

One thing that made Avora so good was that they genuinely listened. They are always looking for new solutions to improve our experience, which is brilliant.

John Birtwhistle, Associate Director, eSynergy Solutions

With Avora we can give everyone across the business the power to make data driven decisions.

Angus Jenkins, Head of Ecommerce, Figleaves

Easy integration to your data warehouse

Amazon Redshift
Big Query
Microsoft Azure

You’re in great company