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This also the perfect time to plan for the next 12 months and beyond. Specifically, we are looking at how marketing teams can leverage all the data they’ve gathered to catapult themselves ahead of all competitors in 2019. -
Alerts are a fundamental component in helping flag up data variances in real-time. But what really matters is how speedily the user can respond to and interpret that alert. Is there a way machine learning could assist here?
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This white paper examines real, easy-to-implement solutions to use your analysts’ time better, and explores the status quo in data. Learn why data analysis has become a time consuming exercise and how you can make better use of your data...
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Read the full case study on why Adtrak selected AVORA to help them with their data analysis and business insights.
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A machine can’t solve the problem for you but it can tell you where that problem is if you design the system right. At AVORA, we wanted to create a solution that did the heavy lifting by crunching the data at source...
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Identifying an exception is one thing but how do you then determine the underlying cause? Typically, the user will have to explore possible influences that have impacted on that metric to get to the bottom of it. This has to...
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The major barrier to insight is timeliness. Unless the data is analysed and presented at the right time allowing action to be taken to remediate or exploit the information, that insight loses its potency. Processing data is ...
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When it first surfaced a few years ago, Big Data was lauded as a goldmine of opportunity. A wave of analytical tools hit the market promising razor-sharp insights from endless silos of unusable data...
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Analytics and business intelligence (BI) are now considered the most important technology for organizations to differentiate or win, according to Gartner's 2018 CIO Agenda survey...
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Investing in a comprehensive proof of concept can be an invaluable tool to understand the impact of a business intelligence (BI) platform before investment. 64 percent of CIOs at the top-performing...
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Media agencies now operate in one of the most complex and time sensitive data ecosystems, with an increased risk of creating silos of information, making it more and more difficult to deliver accurate and timely insights.
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It’s no longer enough to simply push campaigns. Customers want the brand to adhere and uphold a certain reputation and want to be recognised on an individual level over multiple touch-points...
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Unifying data from various sources can provide the visibility media agencies so desperately require. From a marketing perspective this entails monitoring and overlaying in single reports all the...
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More than any other sector, Media is at the forefront of the big data revolution. Not only is Media examining, analysing and managing data that is fractured & diverse; but it is under intense pressure to capture and...
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January offers an ideal opportunity for us to wipe the slate clean and start afresh, shrugging off the hangover of Christmas excess. It’s time to review our actions of the past twelve months and set resolutions...
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In the business world, metrics are used to gauge many things, such as sales and profit. They are powerful guideposts along the way to make sure goals are met and growth is sustained...
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In simple terms, a smart alert or anomaly is a data point that differs from others to a degree that is statistically significant. Data points in a cluster or pattern may have one or more data points...
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Anomaly detection helps stakeholders throughout the organisation. Marketing managers can better predict future consumer trends, operations managers are able to predict equipment purchasing needs.
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When does a paying customer become a churned customer? That’s not as easy a question as you might think. Do you consider a customer as having left after a week? A month? A quarter? Or is the metric in relation to previous buying behaviour?
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SEO, PPC, Adwords, advertising campaigns, trials and special offers - the list of marketing efforts focused on attracting new customers seems endless. The average ecommerce business spends 90% of its marketing budget on customer acquisition...
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Customer surveys used to be a mainstay of marketing, largely because they were the only way to directly connect with the customer. But recent research from OpinionLab suggests that shoppers are pushing back on surveys in ways that are severely hampering their effectiveness.
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Personalisation is an inevitable and necessary next step in the evolution of the Internet. Users often felt overwhelmed and resented by being bombarded with information or advertising that is not relevant to them.
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By 2020, the entire amount of digital data produced by everyone from your content marketing team to musicians updating their fans on Instagram will be more than 40 zettabytes, which is the same as ...