How to use advanced analytics to
manage marketing spend effectively
This webinar is for Performance and Digital Marketing leaders who want to learn more about Automated Machine Learning (AutoML) applied to marketing cost optimisation.
Especially in times of uncertainty Marketing leaders must focus on performance measurement and cash flow. Advanced analytics can help drive cost cutting decisions but also build the basis for future growth.
How to understand your real performance before you start cutting costs.
- How to use AutoML to measure and compare your KPIs over time.
How to discover why your marketing costs are higher than expected.
How to discover what affects revenue changes driven by marketing activities.
Watch our webinar on-demand
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